Social media is a
great way for libraries to connect with their patrons, as they can post updates
on a regular basis, and interact with people on a more personal level. It is very
easy to post something in social media and get patrons attention to information
delivered right to their news feed. Social media also offers a great place for
discussion and for promotion of library services – especially upcoming events.
National Library of Australia
The NLA uses
the following social media platforms to engage with their users:
Twitter: for
notifying users about news, collection items, and upcoming events.
Facebook: for
notifying users about major events, activities and new collection items.
Information about the library is also posted through photos videos and resource
links.
Instagram: for
sharing photos of collection highlights, as well as promoting special events,
exhibitions and other interesting activities.
Flickr: The
national library is a member of The Commons on Flickr.
Geelong Regional Libraries
GRLC uses social media
in the following ways:
Facebook: they use
fun content to engage with their users on a regular basis, and occasionally
posts reminders of library news and events.
Pinterest: they
share new collection items, promote their library spaces (particularly the new
Geelong Library), and offer staff picks for the savvy reader.
Twitter: they offer
short bursts of information relating to news, events and new collection items.
Occasionally they will ask for feedback from their followers.
Instagram: they
share photos of library activities and compete in photography competitions.
Flickr: they use
this similarly to their Instagram account.
Google+: they
occasionally post images from their Picassa account.
Youtube: they upload
videos from special events and author talks, as well as instructional videos.
State Library of Victoria
The SLV is probably
my favourite library, and as I only rarely get a chance to visit, it is great
to have access to their social media profiles online.
Facebook: their
news feed is usually full of digitised images of local historial art,
photography and newspaper clippings. They also use facebook to notify their
followers of current and upcoming events, and enable people an easy way to
contact them.
Twitter: mostly the
same content as their Facebook feed, they also use it to promote current and
upcoming events, and remind patrons of information such as the library opening
hours.
Youtube: The State
Library has a long list of videos covering many topics. These topics include:
100 Readers, Discover the Library, Library Life, and Visitors to the Library
among others.
https://www.youtube.com/user/statelibraryvictoria
https://www.youtube.com/user/statelibraryvictoria
Instagram: With
simlar content to their Facebook and Twitter accounts, Instagram focuses more
on the images. The State library has a great collection of historical images –
both digitised art work and old photography. Instagram is a great way to see
some of their collection in an easy to navigate online environment.
Flickr: their
flickr account has a similar purpose as their Instagram account, and is a great
place to see their collection of historical photography.
Blog: The State
library even has a blog which is located on their website. The blog covers many
different library related topics and has an archive going back 5 years.
No comments:
Post a Comment